It’s Anzac day today here in Australia day.
A time to remember fallen heroes and lose a pocket full of money whilst playing two-up inebriated.
For those of you not in Australia…
“Two-up is a traditional Australian gambling game, involving a designated “spinner” throwing two coins or pennies into the air. Players bet on whether the coins will fall with both heads (obverse) up, both tails (reverse) up, or with one coin a head and one a tail (known as “odds”).” *wiki
Anyways back to part 3 of the Fitness Business Profits Mini-series
Today I’m going to talk about Google.
Google has been very kind to me over the years and put much moolah in my sky-rocket (pocket).
There are 3 places to get listed on Google.
- Adwords (paid advertising)
- Organic search (free search results)
- Google Business (local business listings)
Adwords can be hugely profitable if done correctly but, you can also lose big if you get it wrong.
I recommend hiring someone to do your Adwords for you because it can get complicated.
If you do decide to do it yourself buy the Google Adwords book by Perry Marshal and… never take advice from a Google team rep.
Google reps are not there to help you, they’re there to help you spend more money.
The next place to get listed on Google is Organic Search.
The search results are one of the top ways I get clients.
I’ve been doing SEO for my own websites for about 10-years and it can really blow up your business once you get it dialled in.
However, building links and getting your website ranked isn’t the most fun way to spend your day.
I’m sure you’d rather be in the gym or outdoors training clients getting them into killer shape.
So… again, I recommend hiring a professional to do this for you.
If you want help I’ve put together my team of SEO experts and created a done-for-you service.
Lastly, Google business.
This is the easiest place to get listed on Google and where I recommend you start.
There are only 3 spots available so you’ll have to get it right to show up.
Here are a few tips;
- Get an NAP (name/address/phone number) listing from all the top level directories like Yelp, Facebook, Yellow Pages etc.
- Get a listing from ALL your local directories AND fitness directories.
- Make sure ALL your NAP listings are exactly the same. This is huge, all your details have to be 100% the same across all listings. Google is a computer and can only read the information you give it.
- You'll want to get at least 50 good NAP listings to really dominate Google Business. If you don't want to do this yourself, hire someone on www.upwork.com to do it for you.
- Add a Google map and the NAP to the footer or contact page of your website.
Stay tuned for tomorrow and day 4 of the Fitness Business Profits Mini-series.