I just got some bad news from the vet about my girlfriends’ dog – Chika.
Chika is an 11-year-old Chow Chow cross Australian shepherd, a big black ball of fluff.
I call her the ‘millionaire dog’ coz she’ll only eat the most expensive treats, let the vet cut her nails and insists on drinking Evian mineral water (O.K – I made that bit up).
Anyways… turns out she has arthritis in the hips, so the vet gave us some pills to give to her everyday.
The thing is, even though she knows the pills help her, she refuses to eat them unless wrapped in peanut butter.
Which got me thinking about a sales letter I once wrote for my online body transformation program.
I described how simple weight loss is, how they needed to eat clean foods move their body more and create a calorie deficit.
I gave them the pill, but no peanut butter… the sausage without the sizzle.
And… sales were horrible, I mean really bad.
I learned a very valuable lesson…
“Give people what they think they want… but, really give them what they need”.
Read that sentence again ^^^ and let it sink in.
I completely re-wrote the sales letter using a 27-step system I learned from a well-known successful online marketer.
I hit all the emotional buttons, sold them on how great they would look and feel and completely left out anything about calorie deficits.
And… sales shot through the roof, way beyond my expectations.
The program remained EXACTLY the same.
But, now I’m able to help a ton more people because I give them what they want – BUT… really I’m giving them what they need.
Want to learn the exact same 27-step formula for writing highly persuasive sales copy that sells?
Join platinum and watch me break down the sales letter piece by piece.
Go here today: https://www.ptsupremacy.com/platinum