I recently had a chat with one of my consulting clients about his personal training prices.
We were talking about his hourly rate and how much he should charge for his packages.
For someone with his skill and expertise, we both believe he should be charging at least $150 per hour.
But, he has a hard time asking for that much.
He told me he hates watching his prospects cringe when he tells them he charges $150 per session.
As soon as he told me that I knew what the problem was.
If your prospect is cringing because of something you say it’s because something you are doing, consciously or unconsciously.
Inside, you’re probably cringing yourself.
And they pick up on your self-doubt, or the change of tone in your voice that went from confident to timid.
So, be watchful of two things;
- When you tell someone your personal training prices, say it with confidence and maintain eye contact. If they sense you’re not confident your prospect will pick up on the vibes and you’ll lose the sale.
- Cleanse negative self-doubt about what your services are worth and what people are willing to pay. Personal trainers have a hard time understanding the true value of the service they provide because fitness comes so easily to them.
People will pay you $150 and more if they believe you can deliver them the results they want.
So, don’t be afraid to charge what you're worth.