A few days ago the following question was asked inside the Facebook group, my comments are to follow…
“Hi guys. I am fully booked on my personal training sessions and have decided I need to raise my fees. What tips would you give? It’s not an easy news to tell your clients.”
The truth is only a small percentage of buyers base their buying decision on price alone.
If price was the only factor everyone would be driving a Lada, use Nokia phones and buy their clothes at Walmart.
In every market there are the discount sellers, the medium price range (which is also the most crowded) and then premium… AKA – the top dogs.
Our goal as business owners is to make it to top dog… and the only way we can do that is by incrementally increasing our rates.
Your clients will understand that with personal training they are buying your time, and that there are only so many hours in a day.
As demand goes up, supply goes down and therefore prices must increase. This is the same for any product or service and why diamonds are worth so much more than coal.
You don’t need to ask for anyone’s permission to raise your personalk training rates, it’s your time and you set your hourly rate in a accordance to what you think it’s worth… often this is much higher than what we think.
When you tell your clients you’ll be raising your rates say it with confidence and maintain eye contact.
And… try to cleanse any negative self-doubt about what your services are worth and what people are willing to pay. Personal trainers have a hard time understanding the true value of the service they provide because fitness comes so easily to them.
People will pay far more than you think if they believe you can deliver them the results they want.
So, don’t be afraid to charge what you're worth.
Danger Dan
P.S – Not in our new Facebook group yet? Click here to join: https://www.facebook.com/groups/ptsupremacy/
P.P.S – Here’s a similar post I wrote a while back I think you might like, check it out…
https://www.ptsupremacy.com/personal-trainer-sales/whos-getting-better-deal
