One of the things you want to do during a sales consultation with a prospect is to use the same terminology as them.
If a client talks about wanting to get in shape for her ‘big day’, then use the phrase ‘big day’ during your conversation with her.
This build rapport and put’s them at ease.
You also want to be yourself so they get to know, like and trust you.
Try to be someone else and you’ll come across as fake.
If you have an accent, don’t hide it… and if you normally speak with some slang – use it… it’s interesting and fun.
Anyway, in my honest and biased opinion the best slang comes from London – or what we call ‘cockney rhyming slang’.
Here’s a list of some of my favourite ‘cockney rhyming slang’ words and phrases…
- Adam and Eve = believe. As in “I can’t Adam and eve it!”
- Battlecruiser = Boozer. A pub or bar.
- Boat race = face. “Look at this geezers boat race”.
- Bristol City = Breasts. I’ll let you figure that one out 😉
- Dicky bird = word. “Can we have a dicky bird (chat)”
- Dog and bone = phone. “I’m on the dog and bone”.
- Septic tank = yank. Our American cousins over the pond.
- Tom and dick = sick. “I’m feeling a bit tom and dick”.
- Tom tit = sh#t. “I’m having a tom tit”.
- Trouble and strife = wife. “I’m with my trouble and strife”.
O.k, that’s it for today.
To put together a fitness marketing plan that isn't tom tit… check out my new PT Supremacy Platinum membership site.