I’m gonna cut straight to the chase today as I’m on my way to the studio to shoot videos for my new online challenge (which I’ll be discussing real soon).
Anyways… today I’m going to talk to you about my favourite media… email marketing.
Even with all the new online channels around today email still kills it!
Every fitness pro I know raking in the $$ email their list on a regular basis.
Only 3% of people visiting your website are ready to buy with credit card in hand.
So… 97% of people bounce straight off your site – never to be seen again.
By offering your website traffic something of value like a free report in exchange for their email address, you’re able to continue marketing to these people until they’re ready to start training with you.
The great thing about email is you get hundreds of chances to make the sale instead of just one, so the chances of you getting the right message in front of your prospect at the right time improve dramatically.
And, because you can segment your list depending on what they’re interested in, you can craft a message that is specifically catered for them.
For example if you offer multiple services such as online personal training, kids fitness, weight loss challenges and corporate fitness.
Then, you can target each of these lists separately with an offer that will appeal specifically to them.
Plus, much of this can be done on autopilot with the use of auto-responders that queue and send emails in a sequence of your choosing.
Set it up once and forget about it… if you want. Although I recommend you engage your list regularly with fresh new content.
When you build a good size list of several thousand people in your local area that you provide value to on a regular basis, you’ll make money every time you send an email.
Tis a good situation to be in!
Remember, much of your success with email marketing will depend on the size of your list, your relationship with them and the content you send.
Till next time!