Have you ever seen another personal trainer in a fitness magazine and wondered how they did it?
What makes them so great?
Why are they being featured in fitness magazines instead of me?
A personal trainer I know recently saw another trainer in a national fitness magazine. The story was about the rise of child obesity.
He wanted to know how to get that same kind of exposure for his personal training business.
So, I told him to call a few local newspapers and ask them if they would like to run a local angle on the same story.
One editor loved the idea!
And the result of a few phone calls?
His local newspaper ran the story and he got his personal training business some great publicity.
Not bad for a few a phone calls, right?
It’s important that you contact the editor, they are the decision makers and will ultimately decide what goes to print.
Whenever I run a local event, start a new body transformation program or appear on TV and magazine… I always send out a press release and share the press release across every social media platform.
Sending out regular press releases is a great way to stay in touch with your audience and get your name in front of local media.
Usually, the press won’t call you directly about your story (although they might). But, what will happen is the next time they need a fitness expert to interview or give a quote about a story they’re running, they’ll come and ask you because you’ll be front of mind.
And, you’ll also be included in the ‘What’s On’ section of your local newspapers giving your personal training business, even more exposure and publicity.
Remember this, every time you get a mention anywhere – it all counts. Every mention you get compounds on the one before.
Keep doing this and soon your prospects will see you everywhere, and you never know who’s reading and what opportunities are waiting for you.
A client I trained for 2 years (Libby Babbet) and who later came to work for me used this exact same strategy when she started her own personal training business. She’s now the new female trainer on Australia’s Biggest Loser.
Maybe you’re wondering why would someone go through the effort to do such a thing?
I’ll answer that question first…
It’s because it’s a fast, cheap and easy way to have hundreds of thousands of your prospects hear your opinion in print in major publications and news outlets.
Personally, I’ve been featured on the Channel 9, BBC, Fox News, USA Today, Canal +, ABC, FHM, CLEO, Mindfood and all the major and local newspapers here in Australia.
All those readers and viewers see me as the go to fitness expert in my area and it didn’t cost me a cent.
To give you an example here’s an interview I did for Fox News a few years ago…
This video alone I’ve shared hundreds of thousands of times on social media giving my personal training business even more exposure, not a bad return for a 2 minute TV interview!
Here’s the EXACT Same Letter I Used…
SUBJECT: Letter to the Editor
Regarding “The Australian Obesity Epidemic” by Cory Watson.
I’m always pleased to see articles address the obesity epidemic we have here in Australia, I wish it was’t this way, but the only way we can fix the situation is to admit we have a problem, then focus on the solutions.
People need to be educated of how dangerous and unhealthy obesity is and of the serious health problems associated with being overweight.
Fitness can no longer be seen as something we do for aesthetic reasons, the health benefits goes well beyond simply looking better, for some people it’s the difference between life and death.
Wishing you the best of health
Such an incredibly easy way to get huge amounts of FREE exposure to hundreds of thousands of my prospects.
Getting your business featured in major new outlets is a powerful way to position yourself as the go to fitness expert and build your fitness brand.
The Biggest Media Mistake Personal Trainers Make
Well, there’s actually two things…
#1. They only send out one press release and don’t get a response so give up.
#2. They get one media ‘hit’ and give up because they didn’t get any sales calls from prospects.
The thing about publicity is that’s it’s a very cumulative process.
Not every press release is going to get you featured in the newspaper or magazine.
Not every pitch is going to interest a TV producer.
Just like fitness, consistency is the key!
Publicity takes work, it’s an ongoing process… a numbers game.
Your prospects may have to see you a few times before the phone starts to ring, but, if you’re not in the media, the chances are they’ll never see you at all.
And remember, you never know who will see you.
It could be the producer of a fitness TV show, the editor of a national fitness magazine or an entrepreneur wanting you to endorse their product.
Who knows what opportunities are lurking, when thousands, hundreds of thousands or possibly millions of people see you in the media.