Yesterday was a public holiday downunder so I had a lazy day with the family eating, shopping and chiiling out.
Today, I’m back to work and kicked off the day with my boot camp on Bondi Beach.
When you do something you love, it doesn’t much feel like work though.
Anyways… back to my Fitness Business Profits mini-series with part 4 – Facebook.
Facebook can be a great way to drive traffic to your personal training business, but remember to keep your posts fun and not spammy.
People don’t go to Facebook to be sold to, they go there to see interesting things and see what they’re friends are doing.
There are many places to market yourself on Facebook, the two I’ve used most are;
- Free Facebook marketing
- Facebook Ads
Free Facebook marketing
If you run small group training or boot camps daily picture tagging on your Facebook page can be an excellent way to get your name out there.
The more clients you have the better and… the more friends your clients have the more viral your posts will go.
Just make sure the pictures are fun and include people training hard, smiling, doing something different from the norm and having a good time… NOTHING BORING!
Also, during my 6-week body challenges we give points to clients for tagging themselves in photos, sharing, commenting and liking.
Then at the end of the challenge, the client with the most tags etc wins prizes. Done right this will get you a ton of new exposure for just the price of a small gift.
You can also offer people to join your ‘referral club’ at a special discounted rate if they promise to check into every workout, refer 1 friend per month and share your page on a regular basis.
Facebook is very different to Google so a different strategy is needed when running ads.
People go to Google to find information on a subject or to look for a solution to a problem, so you can send people directly to your sales page.
Facebook is different, it’s interruption marketing.
They’re not there to buy your product so you need to get their attention with something that will grab their attention.
Send people to a squeeze page and offer them a fre.e gift in exchange for signing up to your email list.
Then, follow up with them later regularly via email where you can build your relationship with them and sell your products and services.
These are just a couple of ways I have used Facebook, just keep in mind that all search engines and social media platforms are evolving.
So… be sure to check out my fitness marketing blog at https://www.ptsupremacy.com/fitness-marketing on a regular basis to stay informed with the latest cutting edge marketing information.
Tomorrow I’ll be discussing my favourite marketing method.
See you then!