This morning I’m working from home on Sydney’s Northern Beaches.
I live a stone’s throw away from where they film the Ozzy TV show ‘Home & Away’.
Anyways… today’s email is about email marketing, why I fink every fitness pro should have a list and how to engage with your prospects and clients.
First off, email marketing has been around for decades and I don’t see it going away anytime soon.
With Google and Social Media sites you’re at the mercy of algorithm changes…. and I’ve seen people get wiped out overnight relying too heavy on just one media.
With an email list, you own it and no-body can take it away from you… you have more control.
So… with that being said, here are my 3 top email tips;
- Don’t give away the farm. Sure you want to have a message for your readers but, your best content is for your paid clients. A simple tip to remember is to tell them what to do but, not how to do it.
- Email frequently. The more you email the better your results. Daily beats weekly, weekly beats monthly. If you want more sales, send more emails.
- Don’t use done-for-you email solutions. This defeats the whole purpose of email marketing. Write your emails in your voice, with your personality and with your stories. Build a relationship with your readers so they get to know, like and trust YOU.
Not sure how to write?
It’s simple, just write like you talk.
Talk into your phone voice recorder, then write it down.
Talk – write – write – talk.
Don’t overcomplicate it, get it written and push send… money is attracted to speed.
Now, go send an email to your list and make some sales!