It seems as though Donald Trump has finally struck a deal with North Korea about denuclearisation.
How did Trump get Kim Jong Un to the negotiating table?
Trump knows that Kim Jong Un’s ultimate goal is to stay in power and to continue the Kim dynasty.
The crippling sanctions on North Korea is destroying their economy which could lead to social unrest and possibly a coup.
So Trump offers him exactly what he wants, huge investment in their economy that will match South Korea’s.
Next stop… Iran.
The exact same script will be played out, you watch.
Crippling sanctions then, negotiation.
What does this have to do with marketing your personal training business on Facebook?
It’s about knowing what your prospect wants and then giving them the solution.
It’s about creating an offer that fills a need in your prospects life.
When it comes to Facebook Ads, your offer will ultimately make or break you.
So, how do you create a powerful offer that will guarantee your success?
Find a need and then fill it.
Ask yourself;
▪ What keeps my prospects up at night worrying?
▪ What are their pains, fears and frustrations?
▪ What motivates them?
▪ What are their desires?
▪ What problem would they like to fix?
Here’s a tip;
Create an avatar of your ideal prospect; age, occupation and gender.
Give them a name and imagine writing them the perfect solution to fix their problem.
A solution that will get your prospects attention so that they leave their news feed and check out your offer which, is so irresistible that they can’t help but give you their email address to find out more.
And… once you have their email address, you can follow up with them as much as you like offering value, creating trust and building a relationship.
Then, when they’re ready to make a buying decision, you’re front of mind and the only person that they’ll consider working with.
If you’d like to know more about how to create such an offer stay tuned for the upcoming fre.e video training series: ‘The Irresistible Offer Formula’.
Danger Dan
