We just kicked off week 1 of our 6 week body transformation program on Saturday at Bondi Beach.
I've been running this program for 7 years and it's become a big part of my fitness business.
Here's 3 reasons why I love Body Transformation Program's and why I believe every personal trainer should be running one;
1. Great results for your clients
A focused weight loss program with a group of likeminded people produces the best results.
And, the team spirit and commadiere will bond your members together helping you retain clients for longer and build your fitness community.
Plus… the before and testimonials you'll get from these challenges are priceless for marketing your personal training business. If you're not getting testimonials from clients I urge you to start ASAP.
2. Charge a premium price
Clients will pay you more for better results.
Whilst all your competition is competing on price, deliver massive value, get better results, and compete on service.
A few years back I doubled the price of our challenge from $247 to $ 497.
The result… the exact same number of new sign ups but we doubled our profits.
People perceive higher price with higher value, don't be afraid to charge more than your competition.
And, if you earn more profit per new client, you can afford to outspend your competitors with paid advertising and still make a profit.
He/she who can spend the most on advertising (at profit) wins!
3. People love events
Even with all the new technology, nothing beats the motivation and inspiration of training with a large group of likeminded people focused on the same goal.
Make your Body Transformation an event that people look forward to, here's a few of the things we do;
- Every Saturday Fat burn workout is held at a different location focusing on a different workout or difficult challenge they most overcome as a team.
- Everyone is put into teams, at the end of the challenge we'll have a team winner. Teams score points throughout the challenge for; winning team workouts, sending in their weekly nutrition logs, tagging pictures on Facebook, wearing their team colours to the Saturday fat burn class etc. The team winners receive a prize at the end of the Challenge.
- We have a female and male winner for the most weight lost, each winner receives a boatload of prizes. I get the prizes for free by joint venturing with other local business like massage therapists, stylists, fitness equipment stores, clothing stores etc.
These are just a few of the things you can do to build your fitness community, get creative 🙂