Referral marketing for personal trainers

Even though I’m a big fan of online marketing, referrals are still my favourite and #1 way of getting clients. The first step to getting referrals is offering a great service and getting your clients excellent results. People simply won’t refer friends if they’re not blown away by the services you provide. So… assuming you…

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Know your market

This morning I was on a coaching call with a trainer. He sells level 2 and 3 personal training certifications. A while ago he was asking me if he should advertise his courses in a University brochure. I told him not to do go ahead and that he’d be wasting his money, but he bought…

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Red pill or blue pill?

This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember: all I’m offering is the…

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Baiting the hook

Hope you had a fantastic Easter break! I took a few days off with the family and went fishing, walking and swimming in the local Ku Ring Gai National Park…. Happy days! Over the weekend I received the email below, my comments are to follow; “Dan, in your email you say not to give away…

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