Trump is all over the news again.
This time for allegedly paying strippers and playboy models hush hush money.
Did he have affairs with these women?
Who knows… who cares?
What I do know though is his response was classic.
I’m no Trump fan but the way he plays the media is worth watching.
Did he come out and deny it?
Did he blame someone else or make excuses.
Yes… we did offer to pay these women, but I have nothing to hide, which is why I suggested we pay by cheque.
I almost spat out my coffee laughing when I read yesterday’s newspaper.
This is what’s called making the skeleton dance.
What’s this got to do with my fitness business I hear you ask?
If there’s a skeleton lurking in your closest… best thing to do is to make that sucker dance.
Get it out there in the open and use it.
“Yes…we are the most expensive gym, that’s because we are the best… you can’t be the ‘cheapest’ and the ‘best’, the two don’t belong together in the same sentence”.
“That’s correct… we don’t offer a money back guarantee. Because when we offered a guarantee we found many clients would take the easy route and not follow the program and then ask for their money back. As soon as we stopped the guarantee clients would follow through with the program and their results increased significantly. “
“Yes… of course we have the most negative reviews on Facebook. That’s because we are the biggest and serve the most customers. But, we always make sure that any negative experience with us is fixed right away and that you are always well looked after.”
If there are any negative’s in your business, make that skeleton dance and spin it into a positive BEFORE your prospect has a chance to question you.
Not only will it build trust with your prospect for being honest, it will also make you stand out from the rest of the crowd.
Till next time!
P.S. Yesterday I received mucho emails regarding the price of the new Social Supremacy program.
All will be revealed this coming Saturday July 28th, it won’t be the cheapest course… because you can’t be the ‘cheapest’ and the ‘best’.
What I can say is though that the investment you make in this course will be a drop in the ocean compared to what you’ll make from it… and that’s something I DO GURANATEE.
More coming soon – stay tuned!