The US has just imposed tariffs on China and the EU.
China and the EU have responded in kind.
A trade war is looming.
Most everyone agrees a recession is coming.
Just take a look at history going back to 1850 and you’ll see there’s been a recession on average, every 10 years.
So, we’re due one sometime soon.
Everything goes in cycles; autumn, winter, spring and summer.
And… winter is on its way my friend.
Will the trade wars be the spark to light the fire?
I don’t know, nobody does.
Here’s what I do know.
People will lose their jobs, businesses will close down and many will go broke.
Right now, we’re in a fitness bubble.
Take a walk down any high street in my home city of Sydney and you’ll see a health club, yoga studio, box gym, boot camp, pilates studio and 24-hour gym on every street corner.
Not everyone will survive.
It’s not possible.
There WILL be a thinning of the herd.
It’s not all doom and gloom!
Because there will be losers… HOWEVER, there’ll also be winners.
Those that do survive will welcome a flood of new clients and make huge profits.
So, how do you survive the winter and put your fitness business on the winning side… I hear you ask?
That’s a great question!
By running a tight ship and keeping profits high and expenses low.
By building a tribe of loyal followers that are part of your ‘fitness community’.
By positioning yourself as the go-to fitness expert in your area for your very specific chosen niche.
And lastly… by investing in yourself to become a better personal trainer AND more importantly a better marketer of personal training.
The way I see it you have two options;
- Bury your head in the sand and hope the inevitable never occurs.
- Prepare now and invest in yourself so you have the tools and skills you need to take advantage of the colder months that lie ahead.
If you choose option 2, you’ll discover all the strategies you need in the upcoming Social Supremacy course.
Stay tuned – more coming soon!