I received some feedback from yesterdays email that had some very valid points, so I thought I'd share with you the email I received and my response.
My comments are to follow.
“I agree with what you say however it does depend on the type of clients you are aiming for.
For example I am planning to do Exercise Referral so clients cannot have a ‘one size fits all' type of training/boot camps etc as by definition they all have individual issues. Also what about the clients who feel intimidated by ‘group sessions' -surely they need one to one PT?
I am not saying that for ‘mainstream' PT that your ideas are not excellent, as after all it IS a business, but tailored training is still a necessary element, if I may say.”
Thanks your feedback regarding yesterday’s email. You have some very valid points that I’ll respond to below.
In regards to having a personalized program –vs- a one size fits all program.
I believe that you can offer personalized programs in a group setting of up to 4 clients with semi-private personal training.
If you go to a good physio they’ll have 3-4 patients being treated all at once.
Why should personal training be any different?
Every 4-6 weeks you give them a new program to follow so they receive their personalized program.
Then, when they arrive to their session you spend a few minutes with your client getting them set-up.
Once your clients are set up and know what they’re doing you can move between them.
Sure, you’d have to plan it so if you have someone on bench or doing heavy back squats you’d be there to spot… but you just have the other 3 clients doing less complicated stuff that doesn’t need your immediate attention.
You can charge half the price of what you normally charge for one-one personal training so you’re clients are happy, and… because you’re training 4 people at once you’re making twice the money.
Semi-private personal training also eliminates the fear some people have of training in large groups as they’ll be training with you or following the exercises in their program.
And, semi-private training gives you the ability to increase frequency of purchase because you can now train more people at once… plus you’re now charging half the price making you more affordable to your clients.
You don’t get as much leverage as you do with training large groups, but you get more than you would training one-on-one.
If you missed yesterday’s email you can read it on my blog at:
What do you think? I’d love to hear your thoughts.