I get lots of questions on how I run my boot camps so I figured we’ll do some Q and A today.
QUESTION: Dan, how should I charge my clients? I charge my 1-1 pt clients in blocks of 10, should I do the same for my boot camp clients?
You want to make life as simple as possible so you can scale your business once it grows. I sell all my programs as a monthly membership so I don’t have to keep track of each member. They get a $1 two-week trial where they have to give their credit card information to register, then the payment processor simply bills their credit card on day 14, then every 30-days thereafter until they cancel.
QUESTION: How do you structure your workouts?
When running boot camps the most important thing is variety. If you do the same style of workout over and over your clients will quickly get bored. Mix up the ‘theme’ as much as possible so the program doesn’t become stagnant. A sample week might look something like this;
Monday = 1-10 (start at 1 rep and build up to 10)
Tuesday = Boxfit
Wednesday = AMSAP in 18 minutes (big cross training style circuit)
Thursday = Tabata
Friday = Yoga
Saturday = Fat burn (going to a different location doing hills, stairs, sand dunes etc)
Put every new workout written into a workout manual so you don’t have to keep thinking of new ideas. You can find a free copy of my boot camp workout manual inside the PT Supremacy Facebook group.
QUESTION: How can I purchase all the equipment needed to run a boot camp if I’m on a limited budget?
One of the biggest obstacles stopping trainers getting started is thinking they need thousand of $$ to set up. Just buy the cheap stuff at first and keep adding to your kit once your camp grows. You can get a starter kit for under 200 bucks. Here’s what I suggest; 5 x cones, 5x skipping ropes, 1 x ladder, 5 x hurdles, 2 x thick bands, 2 x medballs, 3 x homemade sandbags, and 3 x kettlebells (different weights). When you add a of couple bodyweight exercises to the mix you’ll have enough kit here to train 20 people.
QUESTION: How do I market myself, how do I fill up my boot camp?
I’m a massive fan of running weight loss challenges, these short challenges work gangbusters for bringing an influx of new members into your programs. I run a 6 week body challenge 3 x per year (Spring, Summer and Autumn). Once the challenge finishes I offer a special graduation rate if they join my ongoing boot camp program, which they normally do.
I fill up my challenges using a multi media approach of both online and offline marketing strategies which I teach in my VIP coaching group.
Details at: https://www.ptsupremacy.com/platinum