Enforcing your cancellation policy can be one of the toughest things to do.
Is there anything more uncomfortable than charging your client for the last workout that they just missed?
Not if you made your cancellation policy very clear from the beginning.
If you put systems in place upfront, you can eliminate headaches later on.
Know this… people don’t value your time as much as you do.
Not because they don’t value you as a personal trainer, it’s because people they have no idea how valuable their own time is.
It’s your job as a fitness professional to explain to them how the personal trainer/client relationship works.
It’s your business, you make the rules.
That includes the value you place on your time and how your cancellation policy works.
So, when should you have this conversation?
Right after they sign up as a client, have a quick conversation on how the personal trainer/client relationship works.
What they can expect from you, and in return, what you expect from them.
This is the best time to explain how everything works. Your client is excited, motivated and happy with themselves for making the decision to move forward and hire a professional to help them achieve their fitness goals.
There will never be a better time to clearly and honestly talk about how your cancellation policy works, and ultimately, why your cancellation policy also benefits them.
They have committed to your program and nothing short of a natural disaster, serious illness, or family emergency will get in the way of their training.
A little tip, as your relationship develops and you become friends there will be a temptation from both sides to break your cancellation policy.
Do not let this happen, your job as a fitness professional is to keep your clients accountable and help them achieve their fitness goals.
And, as a fitness professional you must ensure you get paid for your time, because after all, this is a professional relationship.
Having your cancellation policy written into your contract and just giving it to them to sign isn’t enough, make sure they fully understand how it works before they sign.
A few minutes discussing this at the beginning can save you from a lot of headaches later on.
Till next time – stay strong!