Who is Jack Reacher?
In the original books written by Lee Child (not the crappy Tom Cruise films), he’s a former army Major in the US army police corps. This 6’5inch 250-pound wrecking machine travels the country by bus taking freelance investigating jobs carrying nothing but the clothes on his back, his wallet and a folding toothbrush.
He get’s cash from ATM’s and buy’s cheap clothes when needed which he presses under his mattress in whichever motel he lands in.
If anyone gives him sh#t, he kicks their ass and he sleeps with all the pretty women, this guy is a total baddass… what’s not to love about this character?
O.K, so what’s the point?
Jack Reacher has low overheads, he doesn’t even own a phone or have an email account. He still has to take on jobs here and there, but he’s not bogged down in business expenses so he doesn’t have to take on ‘difficult’ clients or work ‘crazy hours’ just to keep the doors open.
He has total freedom!
This is why I love online training… low overheads, flexible hours and the freedom to work whenever and wherever you want.
I’m not a big fan of the 1-1 hands on coaching thing coz it’s too time intensive and doesn’t offer any leverage… however, selling a selection of done-for-you programs is a fantastic business model.
Travelling the World with nothing but a laptop and an internet connection is about as ‘Jack Reacher’ as it gets.
This is… the ‘Jack Reacher business model’.
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