There’s an old parable about two brothers called Pabla and Bruno.
The brothers were tasked with bringing water to the town by the rest of the villagers where they would be paid 0.25 cents per bucket.
Pablo went to work immediately, hauling two buckets of water from the lake, down the hill and into the village. The work was brutal and he’d often work 12-14 hours at a time. Some days he’d be so worn out he couldn’t work at all.
A few months passed by and Pablo went to visit Bruno to see how he was getting on.
Bruno hadn’t delivered a single bucket to the town, he was busy constructing something to his side of the hill.
Pablo, thinking Bruno was crazy, went back to his back-breaking work of hauling buckets down the hill.
While working one day Pablo noticed a crowd of villagers gathering on Bruno’s side of the Island.
It was the opening ceremony to Bruno’s new pipeline.
Bruno flicked the switch and water gushed through his new pipeline and into village.
It had taken Bruno 6-months to build his pipeline, but now money flowed freely into his bank account.
This is exactly how most personal trainers go about marketing their fitness bizness, hauling buckets down the hill.
I know, because I did the same.
My first personal training job was at Sydney’s Gold’s Gym in 2002.
To get new clients I was told to ‘work the floor’, which basically meant bother members mid-workout and convince them to train with me.
Gym members would hear the same spill from 20+ personal trainers all working the same angle…
‘How’s your training going’?
‘You know I was just watching you squat and I noticed you’re tight in your left hip, I can help you with that’.
‘So… you’re new to Gold’s, I’m offering all new members blah blah blah’.
Ugh… I hated liked this strategy and I sucked at it… I’m pretty sure it annoyed the members too.
My next job was at Definition Gym in 2005.
Things were slightly better here; Each new member would get 2-hours of free pt where we would write them a program and then sell them our services.
I got pretty good at selling and built myself a client base. But, after a couple of years it became an energy drain and a major time suck.
Every time a client moved away, got sick or finished training I’d have to invest a heap of time to replace them.
Hauling buckets every time I needed new clients was burning me out… what I needed was a pipeline.
By lucky chance I stumbled across a course teaching personal trainers how to market themselves online.
Within a few months of implementing what I had learned I had so many new clients that I had to hire extra trainers to keep up with demand.
By investing time on building a pipeline, I never had to worry about where my next client was coming from. If I needed more clients, I just simply turned on the switch.
This is a much better way of doing bizness, me thinks.
If you would like to build your very own marketing pipeline so you get a flood of new clients into your personal training business every week, join Platinum here: