I’m half way through series 2 of ‘Gotham City’ on Netflix.
If you’re a Batman fan, you’ll love Gotham City.
It takes you right back to the beginning… going deep into the lives of Bruce Wayne, detective Gordon and Alfred.
It also tells the story of each of the villains and how they came to be the crazy, weirdo psychopaths you know in the movies and comic books.
After being captured by detective Gordon, many of these villains end up in Arkham Asylum (owned by Wayne enterprises), where they undergo ‘treatment’ from the evil Professor Strange.
What is the point to this story?
Well, there’s a scene where Professor Strange is bringing one of the Villains back to life, but the villain is going nuts coz he can’t figure out his true identity… he can’t remember his ‘story’.
So… Professor Strange gives him a story his brain can identify with.
This got me thinkin about a great book I’ve just started reading called ‘The Brand Called You’ by Peter Montoya.
Inside he explains your personal brand is;
Who you are, what you do and what makes you unique.
Everything from the car you drive, the friends you associate with, your religion, your political views, your spouse, the clothes you wear, the restaurants you dine at, your job…everything!
This is your ‘story’.
So…What is your story?
Do you convey your story to your clients?
People want to do business with people they like… is your story likeable?
Does your story create a sense of value to your clients?
Before now I’d never given too much thought about telling my story, but… this is something I need to work on.
P.S – Check out our PT Supremacy Facebook and share your story with other likeminded fitness pros.