When I began my fitness career I struggled to make ends meet and could barely pay rent.
Then, I stumbled across a course teaching personal trainers how to market themselves online.
In less than a few months of applying what I’d learned I became so busy I couldn’t squeeze any more clients into my day.
I was training clients from 5am to 10pm.
This was great at first, but after a few months I burned out.
And.. I had hit my salary cap.
I couldn't make any more money coz my schedule was already full.
Then I came across this wise piece of advice, which changed my mindset and the way I did business.
Here it is…
There are 3 ways to make more money in your business;
- Get more clients
- Charge more for your services
- Increase the frequency of purchase
If you want to scale your business, one-on-one personal training breaks two of these laws.
Now, don’t get me wrong… I’m not bashing one-on-one personal training.
I still enjoy training people every now and again, it can add a nice chunk of change to your pocket if you train people outside of peak hours.
But, as a fitness pro I don’t recommend you focus your attention on one-on-one training, unless you intend to hire trainers to work for you.
Here’s why I think 1-1 training is broken, let’s take each item on the list.
#1. Get more clients
There are only so many hours in a day, at some point when you cannot squeeze any more clients into your day and you will;
a) Run out of time
Or…
b) Run out of energy.
#2. Charge more for your services
This is the one variable that you can control. As you get more clients you can keep raising your rates, something I recommend you do as you become busier.
#3. Increase the frequency of purchase
This ties into problem #1. When your schedule becomes full, you cannot increase the amount of sessions each client purchases because there are only so many hours in day.
When I realised this I made the decision to ‘work smarter and not harder’ and set up my boot camp company.
With boot camps I was making 4-5 times more per hour, so I only needed to train 2 hours per day to make the same mone.y.
Boot camps and group training tick all three boxes.
Let's take a look…
#1. Get more clients…
You can train many people at once which makes it way more scalable.
#2. Charge more for your services…
You have complete control over this too.
#3. Increase the frequency of purchase…
Because you’re not limited by how many people you can train at once you’re also not limited by increasing the frequency of purchase.
And, if you charge for a monthly membership like I teach inside Platinum, you’ll have all your clients on a 30-day automatic re-bill.
So… what are your thoughts?
Hit me up I’d like to know.
Danger Dan
